Climb 5: Understanding the Market

B.5 Blogcast 5

Letter from America - Episode 5

L5.1 Customer Needs

L5.2 Pricing

L5.3 Market Segmentation

L5.4 Market Research Techniques

L5.5 Lead User Groups

L5.6 PESTLE & Porter

P5.1 Conducting a PESTLE Analysis

P5.2 Conducting a Five Forces Analysis

A5.1 Defining Your Customer

A5.2 Assembling and Assessing Your Technology Commercialisation Opportunity