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Climb 5: Understanding the Market

12 videos

    B.5 Blogcast 5
    Letter from America - Episode 5
    L5.1 Customer Needs
    L5.2 Pricing
    L5.3 Market Segmentation
    L5.4 Market Research Techniques
    L5.5 Lead User Groups
    L5.6 PESTLE & Porter
    P5.1 Conducting a PESTLE Analysis
    P5.2 Conducting a Five Forces Analysis
    A5.1 Defining Your Customer
    A5.2 Assembling and Assessing Your Technology Commercialisation Opportunity
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